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In this last week the National Trust (and the National Trust for Scotland) have been embroiled in a bit of a war with organisations that want to, or already are, using the names of locations to promote products or running activities on their lands for profit. The particular case being Hilltrek who have an outdoor jacket called “Glencoe DV Jacket”. The National Trust for Scotland sent a legal letter saying that they had trademarked “Glencoe” and telling them to cease and desist trading “or else”. The NTS said they were doing so “in the interests of the local community”. The backlash across much of the press and social media has been swift and furious. In the same week, a private blog quoted the National Trust as ‘actively pursuing’ several landscape photographers for damages as they had taken photographs on the Trust’s Snowdonia estates without permission and were using these photographs as stock images. The commoditisation of public lands is something that is inevitable in the world we live in but the level to which organisations are allowed to squeeze the public needs constant monitoring. Should we have to pay in order to use one of our photographs in a calendar that we sell locally? Should there be a significant fee for anyone running a commercial group activity in land that has been given to the NT “for the benefit of the nation”? Should organisations be able to trademarks names or even views of the landscape? We’d love to hear from your own experiences or views whether you’re in the UK and abroad. Drop us a line on marketing@onlandscape.co.uk
Tim Parkin
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